We Build Trust,
One Delivery at a Time
Australia's trusted wholesale grocery partner — curating quality products from around the world for retailers who expect the best.
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Wide Delivery
2023
Est. Year
Our Story
Built on Trust, Driven by Quality
Founded in 2023, AJ Fresh Foods was born from a simple idea — Australian retailers deserve a wholesale partner that prioritises quality, transparency, and competitive pricing. What started as a small operation has quickly grown into a trusted distribution network spanning the nation.
We specialise in bringing the world's best grocery products to Australian shelves. From our own AJ branded fruit juices and coconut water to trusted international names like Shan, Indomie, Nescafe, and OKF — our catalogue of 130+ products across 12 categories is designed to serve diverse communities.
Today, we continue to expand our range and reach, always staying true to our founding principles: quality products, fair prices, and reliable partnerships.
Leadership
Meet the Founders
Two partners, one mission — bringing the world's best grocery products to Australian retailers.
Hussien Jafari
Co-Founder & Sales Director
Hussien is the driving force behind AJ Fresh Foods' client relationships and sales operations. He works closely with retailers across Australia, ensuring they get the right products at the right prices. His hands-on approach to selling and supplying has built lasting partnerships with stores nationwide.
Ali Akbari
Co-Founder & Procurement Director
Ali leads the importing and procurement side of AJ Fresh Foods. With a keen eye for quality and strong relationships with international suppliers, he ensures the best products make it to Australian shelves. His expertise in sourcing and stock management keeps the catalogue diverse and competitively priced.
What Drives Us
Our Values
These principles guide every decision we make and every product we deliver.
Quality First
Every product we distribute meets strict quality standards. We only carry brands and products we trust.
Competitive Pricing
Transparent wholesale pricing with GST clarity. We help retailers maximise their margins.
Partnership
We grow when you grow. Our success is measured by the success of the stores we serve.
Global Sourcing
We source products from trusted manufacturers worldwide, bringing the best international brands to Australian shelves.
Reliability
Consistent supply and timely delivery. Our partners count on us, and we deliver — every time.
Growth Focused
We continuously expand our product range and reach, adapting to market trends and retailer needs.
Our Story
The Journey
AJ Fresh Foods Pty Ltd Established
Founded in 2023 with a vision to bring quality, affordable grocery products to retailers across Australia.
Product Range Expansion
Rapidly expanded to 12 product categories including beverages, spices, rice, noodles, and household goods.
130+ Products
Built a comprehensive catalogue of over 130 products sourced from trusted brands worldwide.
Australia-Wide Distribution
Serving retailers and supermarkets across Australia with reliable wholesale distribution.
Ready to Partner with Us?
Join the growing network of retailers who trust AJ Fresh Foods for their wholesale grocery needs.